Process to Profits by
Illustrating how to bring order to the chaos of a growing business, Process to Profits appliesthe principles of strategy to growing businesses with systematic strategic analysis. Extremelypractical, the book helps readers think for the long haul.
Business Ethics by
The ethical training future managers need to be successful in today's challenging business world. Ethics and Business; Ethics in the Functional Areas of Business; Special Topics in Ethics For readers interested in an in-depth introduction of business ethics that emphasizes the role of ethics as a critical part to management success.
Business Organizations and Corporate Law by
Business Organizations and Corporate Law is a text designed for the paralegal student; it also provides reference for the training and practicing professional in the realm of business organizations. The unique perspective of this text was created specifically with the student in mind and focuses on being reader-friendly and paralegal centered. There is a strong emphasis on the role of the paralegal in helping to create different business organizations, and the focus is on building a strong foundation on theory followed up with reinforcing practical examples and applications. The text explores the basic concepts of business from sole proprietorships to corporations, and also addresses some of the more mystifying concepts such as shareholder agreements and the business judgment rule. There are learning objectives at the beginning of each chapter to clarify the goal of the chapter, and important terms are bolded and defined upon first use in order to highlight legal terminology. Ethical blocks were created to encourage discussion of ethical issues throughout the text, and there are many case excerpts included to lead to a more thorough exploration of business law issues. Not only are the various models of business organizations explored, but also the critical role played by the paralegal and the legal team in creating and maintaining those organizations. This along with a clear balance between theory and application, as well as multiple learning tools, makes Business Organizations and Corporate Law the ideal text and reference.
Business Writing by 
Business Ethics by
The ethical training future managers need to be successful in today's challenging business world. Ethics and Business; Ethics in the Functional Areas of Business; Special Topics in Ethics For readers interested in an in-depth introduction of business ethics that emphasizes the role of ethics as a critical part to management success.
Clashing Views in Business Ethics and Society by
This Tenth Edition of TAKING SIDES: CLASHING VIEWS IN BUSINESS ETHICS AND SOCIETY presents current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. Each issue is thoughtfully framed with an issue summary, an issue introduction, and a postscript. An instructor’s manual with testing material is available for each volume. USING TAKING SIDES IN THE CLASSROOM is also an excellent instructor resource with practical suggestions on incorporating this effective approach in the classroom. Each TAKING SIDES reader features an annotated listing of selected World Wide Web sites and is supported by our student website, www.mhcls.com/online.
Business and Professional Ethics by
Business and Professional Ethics for Accountants points students in the right direction! This text focuses on practical development of the skills needed to deal with ethical issues specific to accounting. Interesting, real-world situations provide students with an understanding of appropriate values, ethical pitfalls, applicable codes of conduct, and sound ethical reasons where codes do not apply.
Ogilvy on Advertising in the Digital Age by
From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestsellingOgilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.
The Long Tail by
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Sports, Inc by
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Juicing the Orange by
Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize--but they inadvertently stifle it or channel it in ineffective ways.Juicing the Orange outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that creativity into campaigns that deliver measurable results. Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution. Behind-the-scenes stories of successful and failed campaigns for companies in diverse industries reveal the core secrets of training for creativity: develop a proprietary brand emotion, offer big ideas without a big budget, and get customers to seek out your message. Illustrating the link between creativity and profits,Juicing the Orange helps industry players measure their success at the cash register.
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